Your brand.
Who you are, who you're for and how you sound, in 8 steps.
You keepYour Brand Builder Playbook, filled in
Free 4-day email course · by Ly Viet Vu
Build your in‑house marketing team. 4 days.
I ran an agency for 14 years. You don't need one. Four days. 15 to 20 minutes a day. You build the team yourself. No agency. No new hires. All you need is email and an assistant app: Claude, ChatGPT, Gemini or Grok.
Free · Day 1 arrives Friday 6 November · one email a day
20 yearsbuilding brands
141brands
4 exitsincluding an agency sold to WPP
2012WPP bought our agency
What you build
Four days. Four things you keep.
Your content strategy.
What you stand for, and what you talk about.
You keepYour Content Strategy Playbook
Your content plan.
What to post each week, and where.
You keepYour Content Planning Playbook
Your in‑house team.
Every job on a marketing team now fits on your laptop: a set of AI agents, each with one job, all briefed on your brand.
ClaudeYou keepFour team members from our own team, free
Do the 4 days, and you walk away with:
- A brand in writing that anyone on your team can follow
- A content strategy that says what you stand for
- A weekly content plan
- An in‑house marketing team, briefed on all three, that's yours
Your team · Day 4
Your in‑house team. Four team members. Free.
On Day 4 you download them, add them to the assistant app you already use (Claude, ChatGPT, Gemini or Grok) and hand them your three playbooks. From then on, they work on your brand, in your voice. You stay the boss.
The bossYouThe owner, or the marketing manager. You give the brief. You approve the work.
Brand Strategist
Keeps everything on brand. Checks any post, ad or email against your brand.
- Reads
- Playbook 1, your brand
- Ask them
- "Is this post on brand?"
Social Media Strategist
Turns your strategy into this week's ideas, platform by platform.
- Reads
- Playbooks 2 and 3
- Ask them
- "Give me 5 post ideas for this week."
Copywriter
Writes your posts, captions and emails in your voice.
- Reads
- Playbooks 1 and 2
- Ask them
- "Write Tuesday's caption."
Social Media Manager
Builds your weekly calendar and turns one idea into a post for every platform.
- Reads
- Playbook 3, your plan
- Ask them
- "Plan next week."
How they work together
One week. One loop. Every handoff clear.
Each team member finishes with a short handoff note for the next one. You pass it on with one copy and paste, so you see every step and nothing goes out without your yes.
- Social Media StrategistPicks this week's ideasFrom your strategy and your plan.Hands over: 5 ideas
- Social Media ManagerPuts them on the calendarWhat goes where, and when.Hands over: the week's calendar
- CopywriterWrites every postIn your voice, platform by platform.Hands over: drafts
- Brand StrategistChecks every draftAgainst your brand. Sends back fixes, or passes it.Hands over: checked posts
- YouSay yes and postNext week, the loop starts again with what worked.Back to the start
Day 4, in three steps
- Download your team. One file per team member, in the Day 4 email.
- Add them to your app. Claude, ChatGPT, Gemini or Grok. A step-by-step guide for each.
- Give them their first job. With your three playbooks, they already know your brand.
Coming soon to the agent shop
Creative DirectorVideo and design team
Art DirectorVideo and design team
Video EditorVideo and design team
Community ManagerReplies to comments and DMs
Why it's free
Don't rent your marketing. Own it.
We built brands like Pepsi, Unilever and Samsung, with more than 150 people. Small businesses could never afford that team. So they rented a piece of it, month after month. Or they did it alone, late at night.
Big brands got the whole crew. The media buyer who dreams in spreadsheets. The art director who sends a logo back 14 times. Small businesses got the owner, at midnight, doing all of it.
That's over. You can build the team yourself now. The method comes first. The tools come after. Most people selling you a tool have never built a brand.
I'm giving the method away, free.
See it built
One café. Three playbooks. Done.
Mai's Café is our example café. All three playbooks, filled in. Open them before you start, so you know what you're building.
Who it's for
Owners. And the person who runs their social.
- You run a small business and do the marketing yourself, or pay someone month after month
- You're the marketing manager or assistant who runs the social media for a small business
- You want your marketing to sound like you, even when someone else writes it
- You have 15 minutes a day for 4 days
Not for you if you're happy where you are.Happy with 20 competitors selling what you sell, a few streets away. Happy just to break even, and to worry about salaries every month. Happy to let your competitors decide what people think of you. If that's you, close this page. If it isn't, Day 1 is on its way.
After Day 4
Need more hands? Three ways to keep going.
Add to your team Coming soon
More team members from our agent shop, like the video and design team.
Build it with us
We set up your in‑house team with you, on your brand.
Talk to me
Not sure what you need? Email letstalk@lyvietvu.com.
Questions
Good questions.
Is it really free?
Yes. The four days are free, and so are the four team members on Day 4.
Do I need to be technical?
No. If you can write an email, you can do this.
How much time does it take?
15 to 20 minutes a day, for 4 days.
Which apps do I need?
An email inbox and one assistant app: Claude, ChatGPT, Gemini or Grok. Your team works in all four.
What if I miss a day?
Nothing is lost. Every lesson stays in your inbox and every video stays up. Pick up where you left off.
When does it start?
The first class starts on Friday 6 November. Sign up any time before then and Day 1 arrives that morning. Days 2, 3 and 4 follow on the next mornings.
Do I have to hire anyone?
No. That's the point.